Electronic Shelf Label(ESL)

Electronic Shelf Label controlling various information in real time(ESL)

CEST's ESL with the ZigBee technology available large-scale network provides diverse services such as price changes and control in a store in real time, and information transmission for advertisemenr, PR, and sales.

ESL(Electronic Shelf Label, Electronic price display system)
This is asystem in which a digital price display device for price display for eacg item is on a shelf, and price change and discount information in real time to give customers accurate information.

ESL system's benefits

A high level of customer satisfaction

• Customer complaints from prices difference between a price tag and a POS system decreases.
• It is possible to handle customer's request immediately when they call.
• Convenient store management

Personnel expense reduction

• You don't have to change a price change manually so a minimal number of staff are needed.
• You don't have to work on price tag loss or error so you can reduce working hours.

Profitability improvement

• Efficiency for store management through information control increases.
• It is possible to take a timely action due to real time information transmission.
• Compensation expenses from wrong price display decreases

Comparing with a paper price tag

Major functions

Price control in real time

• It is possible to change all prices at one time or each price through a terminal.
• Commodity prices become synchronized with information in a POS server through price change by remote control.
• Various price information can be displayed such as a selling price, a unit price, and a normal price.

Store management

• You can have information about an item location and inventory.
• It is possible to transmit information in real time about advertisement, event and discount.

Additional functions

• Monitoring temperature/humidity of frozen/chilled foods
• Data change in an electronic scale through remote control

ESL system configuration

• ZigBee wireless network system based
• Highly reliable large-scale bidirectional communication system application
• Quick update based on high-speed communication
• Easy and fast installation, convenient and stable operating system
• Maintenance through web-based communication remote control

High-grade ESL Tag

• You can change information such as brand name, item code, place of origin, unit price and discounted price.
• It is possible to realize a screen display of a POP level.
• This system can be applied to many fields including hospitals, businesses and stores for household items, cosmetics, home appliances.

e-paper Type

Color LCD Type

-The format is not fixed but various UI can be applied. -The high-grade tag can display product information and images for PR. -Image data communication

Basic ESL Tag

• Text(price) data communication
• Overall prices change time : 3,000tags/min.
• Individual tag change time : max. 1min.(300pieces individual tag/min)

Item	Specifications
Display	Segment LCD
External I/F	UART, ISP
Antenna	Built-in
Power	Battery life is 7years
Size	100x40x13(mm)/75x40x13(mm)

Tag Manager

• One tag manager can control max. 3,000tags.
• Network control : tag installation position configuration, price/image data communication
• Tag control : tag price DB maintenance, price tag control

Item	Specifications
External I/F	USB, Ethernet
Antenna	external
S/W	set-up S/W for PC
Power	constant(DC 5V adapter)
Size	122x115x22(m)m

Rail

-A cover can be attached to prevent damage, loss and shoplifting. -The slope of a tag is adjustable according to a product position. -You can change the color of a rail background depending on a store interior.

Price Change Terminal
-Individual tag price change

Item	Specification
	Type1	Type2
Display	128x64 mono LCD	3.5Inch TFT LCD(touch screen)
External I/F	24pin port	IrDA Port, USB, MicroSD
Communication support	ZigBee	ZigBee/Wi-Fi/Bluetooth/GPS
Operating System	FreeRTOS	Window CE5.0
S/W	128K Flash, 8K SRAM	ROM 256MB, RAM 128MB
Power	AAA alkaline battery x 2	Li-polymer 1,380mA
Size	133x53x18(mm)	69x120x18(mm)